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February 2019

 

NEW TRENDS FOR 2019

By Mary Anne Trevey

OK, so you survived the holidays. I think we all are in agreement that 2018 was a bit challenging. But, as we look into the future we see an old order which is persistently hanging on by its fingernails while basically losing its grip. After all, the nature of life is change, and change is in the air for 2019. One area that is really undergoing some transformation is the how we eat. As the Millennials mature and come into their power, they are bringing with them a whole new set of contributions to society. Here are a few things we can all look forward to in trends for 2019.

First, HOLD THE LIVESTOCK. As information comes out about the environmental damage that comes with raising meat in feedlots, some new start-ups like Beyond Meat and Impossible Foods are creating plant-based burgers that smell, taste, and even bleed like real meat. Soon this will expand to brands that mimic chicken, fish, and pork.

Second, INSTANT POT COOKING. These new pots drastically reduce cooking time for short-ribs, chicken, stews, and tougher cuts of meat (beef). Unlike slow cookers these pots are actually pressure cookers, and substantially limit processing times for the busy working food preparer. Another popular new invention is the Air Fryer which allows the cook to make French fires, onion rings, and other delectable treats without oil or fat. They are crispy and delicious just like we like them.

Third, CBD Edibles. These are becoming widespread and popular in states where medicinal marijuana is legal. Everything from chocolates and gummies to CBD-infused coffees, cocktails, and quite soon Coca-Cola and other soft drinks are spreading through the market like wild-fires.

Fourth, COOKING WITH PURPOSE. Chefs across the country are realizing that launching a culinary revolution is no longer enough. Some chefs are starting to create more socially conscientious atmospheres in their restaurants. Discount cards for locals and training laid- off factory workers and refugees are part of the new purpose. Jose Andres, who is a James Beard award winner, provided 3 million meals for the victims of Hurricane Maria.

Fifth, GRAMMA KNOWS BEST. Critics are going mad for chefs who cook like their grandmothers. Old authentic family recipes are prized for their nutrition, flavor and simplicity.

Sixth, THE LAST STRAWS. The anti-plastic movement has found something it can actually affect. Across the nation bans on plastic drinking straws went viral after a video showing a sea turtle with a straw lodged in its nose was featured on the internet. Of course, straws represent only a small part of the plastic problem but it is a starting point and one that can actually be implemented.

How to Choose Fresh Fish

George Hedgepeth

Many complaints diners have about fish can be traced to poor handling and storage. Seafood is particularly sensitive to time and temperature. How can a wise consumer be sure the fish they are purchasing is of top quality? A multi-sensory approach is the best way to make sure this food is at its very best.

The most obvious sign of fish past its peak is the smell. Fresh fish smells like clean sea water, or nothing at all. A heavy, “fishy” smell indicates that the product is no longer fresh. If the entire market or aisle smells like low tide, it means fish there is COMMONLY not fresh, and it might be a good idea to shop somewhere else. One might notice that Mariposa has no odor…

Visually, the fish should have bright scales if whole. A salmon should look like it is freshly cast silver. Salmon and tuna flesh should have a rich orange-to-red hue, particularly if wild caught. White-fleshed fish are less obvious, but should not have discolored or bruised spots. The eye of a whole fish is a wonderful indicator of freshness. It should be bright and clear, not cloudy. It should not appear flat or concave- this indicated dehydration. The gills, if intact, should be bright red, and not brownish or black. Wrapped fish that looks beat up, or has fluid accumulating in the package, is best avoided.

The fish should feel firm, although flatfish like sole are pretty delicate even when fresh caught. If one presses a filet with a finger, the flesh should not stay dented. It should spring back like a living creature. The fish should not feel dry or sticky to the touch. Scales should not easily detach when the fish is handled.

With a bit of information, fish can be a high quality part of one’s diet. These tips can be part of a consumer’s toolbox for choosing the best, most sustainable food. We here at Mariposa are committed to providing our customers the quality they want.

News from Health and Beauty

In the Mariposa Health and Beauty department you may have noticed that there are some brands that we no longer carry. For example, we’ve discontinued Tom’s of Maine toothpaste. Recently prices have skyrocketed, since the company is now also owned by Colgate-Palmolive. Sorry to state, but the price of a tube of Tom’s of Maine toothpaste, per the manufacture, has now jumped up $2.00, which makes it $8.39 per tube! Therefore, we’ve decided against carrying this brand any longer.

Along these lines, Clorox, best known for their chemical-based cleaning products, was acquired by Proctor and Gamble, and is now called the Clorox Company. This mega cooperation has recently bought another corporation, Nutranext. Nutranext is a dietary supplement manufacturer and marketing company that recently bought out two natural brands that we carry, Rainbow Light, a food-based vitamin company founded in Santa Cruz in 1981, and Natural Vitality, the makers of CALMS magnesium supplement. Now, back to how this affects you, a Mariposa Market customer. The long and short of this is that the representative for Nutranext recently gave me a heads up that they will be raising prices on the nutritional supplements from Rainbow light and Natural Vitality. Once again, we’ve decided to no longer carry these brands.

There are many natural brands that are now owned by giant corporations. Natural food brand acquisitions have become super common. Many of you may well remember Odwalla being bought by Coco-Cola in 2001. Pepsi then jumped on the band wagon and bought up Naked Juice. Depending on who you ask, buy-outs are not necessarily a bad thing, except for those people who still like to support the “little guy”, rather than a conglomerate corporation. The really bad news is that prices tend to go up, and often in addition, the quality of the products are sacrificed for one reason or another, at the expense and wellbeing of the customer. I tend to wonder if big companies would tinker with a product’s ingredients, making it easier and less expensive to mass produce. For instance, shortly after Cascadian Farm was acquired by General Mills the amount of sugar in their cereal tripled.

So, here’s the good news…we’ve found alternatives to replace these brands in our store. We have three flavors of Desert Essence toothpaste all carrageenan and fluoride-free. The first one is a botanical blend toothpaste, Arnica and Australian Tea Tree with a myrrh extract which has a wintergreen flavor. Secondly, we now carry their Himalayan Salt toothpaste, which is mint-flavored and contains roughly 84 different minerals from the salt that helps detox and fortify the gums. And thirdly, speaking of removing impurities from the mouth, we also have brought in their Charcoal toothpaste which is made from activated coconut shell charcoal, to polish and deeply clean your teeth. It also is available in a mint flavor.

Regarding replacing CALMS magnesium powder from Natural Vitality, we now carry Simply Calm made by Bluebonnet Nutrition. It is a powdered blend of magnesium citrate and carbonate. The formulas are all non-GMO, soy-free, gluten-free, and vegan. It is available in cherry, lemon, and orange flavors, and comes in a 16 ounce size which we sell for the same price as the 8 ounce size of CALMS from Natural Vitality. Same ingredients, same great quality all for a lower price. Sounds good right…?

We would appreciate your valuable feedback on these new products. Additionally, if you have any other suggestions on products that you love and would like to see in our department, please let us know, or leave a note in the suggestion box located next to the bathroom. Thanks!

World Peace Cookies

YIELD Makes about 36

ACTIVE TIME 25 minutes

TOTAL TIME 1 hour (includes baking and cooling time)

INGREDIENTS

    • 1 1/4 cups all purpose flour
    • 1/3 cup natural unsweetened cocoa powder
    • 1/2 teaspoon baking soda
    • 11 tablespoons (1 stick plus 3 tablespoons) unsalted butter, room temperature
    • 2/3 cup (packed) golden brown sugar
    • 1/4 cup sugar
    • 1 teaspoon vanilla extract
    • 1/4 teaspoon fine sea salt
    • 5 ounces extra-bittersweet chocolate (do not exceed 85% cacao), chopped (no pieces bigger than 1/3 inch)

PREPARATION

    • Sift flour, cocoa, and baking soda into medium bowl. Using electric mixer, beat butter in large bowl until smooth but not fluffy. Add both sugars, vanilla, and sea salt; beat until fluffy, about 2 minutes. Add flour mixture; beat just until blended (mixture may be crumbly). Add chopped chocolate; mix just to distribute (if dough doesn't come together, knead lightly in bowl to form ball). Divide dough in half. Place each half on sheet of plastic wrap. Form each into 1 1/2-inch-diameter log. Wrap each in plastic; chill until firm, about 3 hours. DO AHEAD: Can be made 3 days ahead. Keep chilled.

    • Preheat oven to 325°F. Line 2 baking sheets with parchment paper. Using thin sharp knife, cut logs crosswise into 1/2-inch-thick rounds. Space 1 inch apart on prepared sheets. Bake 1 sheet at a time until cookies appear dry (cookies will not be firm or golden at edges), 11 to 12 minutes. Transfer to rack; cool. DO AHEAD: Can be made 1 day ahead. Store airtight at room temperature.

From “Dorie’s Cookies” by Dorie Greenspan

Mariposa Market Brand Herbal Supplements

Mariposa Market has its own private label for herbal extracts, powders and essential oils. We believe that products made with only the purest, highest quality ingredients are good enough for Mariposa Market to put their name on. Vitality Works is the company that we trust to do that. For 36 years the company has built strong relationships with organic farmers, ethical wild harvesters, and suppliers from around the world. Starting with quality raw materials, they, in turn, create an effective product.

Vitality Works is also GMP compliant, which stands for good manufacturing practices. GMP is a standard that ensures companies are suppling products that are consistently produced and controlled according to their specifications. However, Vitality Works goes beyond GMP requirements. The herbs that are used to manufacture their products are all either certified organic, ethically wild crafted, or selectively imported. They are pesticide-free, they have never been fumigated or irradiated, and are all 100% Kosher and processed in a completely gluten-free facility. The herbs are free of GMOs, and each herb is picked with sensitivity to the environment at the peak of its growth cycle.

Mitch Coven is a well-respected clinical herbalist, and founder and president of Vitality Works. He wrote an article on the issues of quality facing the herbal product industry. Since there are no regulations in place to measure the safety or effectiveness of herbal supplements other than GMP, Mitch recommends the” farm to bottle approach”. Mitch advises companies to use certain guidelines: learn to identify the plant, only buy it in its whole form, and grind the plants in-house. This is the only way for a manufacture to ensure the herb’s quality. For example, you could purchase a whole gingko leaf from China that’s brown, but if you know what color it is at the prime of its season you would look for a hand harvested leaf that was picked with its beautiful golden yellow color. Harvested at its prime, it contains a high flavonoid content, thus supplying the most therapeutic benefits possible. This brings up another recommendation. Try not to purchase the herb in powdered form as you might get some unwanted fillers with your herb, such as dracaena, a favorite tropical house plant which he mentions as a common filler in powdered herbs bought by the pound. He also advocates looking for residual solvents and other contaminants, to go beyond GMP requirements, and look for third party certifications.

Please look for our expanded selection of products with our Mariposa Market label. We will be adding new products such as a line of 100% organic essential oils, some of which are food-grade based, suitable for use is in food and flavoring applications. We are broadening our tincture line, based on the quality of products we can offer at very reasonable prices compared to some other botanical extract lines. We also want to feature our other two Mendocino County tincture lines, “Snow Mountain Botanicals” and “Down to Earth”. Both companies grow and use native plants, and the herbs that cannot be grown themselves are procured from organic suppliers and local conscious wildcrafters. big part of our mission statement is to sell quality products that promote health, and care for ourselves and our environment. That, to me, is another benefit of shopping at a smaller market like Mariposa. If you have questions about the companies we carry and their practices, hopefully we’ve asked those questions ourselves, and already have the answers.

Happy Near Year, Gentle Readers,

Now that 2018 is behind us, let us welcome the New Year not with trepidation or fear of what may come, but with the hope and desire that will energize us yet one more time to attempt to make the world a better place than it was before. I’m sure many of you will agree that there is plenty of room for improvement. Let’s do it!

In the meantime, I submit for your perusal a few fun food facts to tickle your fancy and brighten your day. Have a great 2019! See you at the market!

You may be surprised to find out just how many edible fruits belong to the rose family, officially known as the Rosaceae group. Apples, pears, cherries, plums, apricots, raspberries, strawberries and peaches are all members of the flowering plant group.

Chocolate was once used as currency. As early as 250 A.D., ancient civilizations of Mexico and South America, specifically The Mayans and the Aztecs, used the cocoa bean as a system of money.

Castoreum, which is used as a substitute vanilla flavoring, is actually taken from the anal glands of beavers. They use it in combination with urine to scent mark their territory.

Back in the 1800s, people believed tomatoes had a powerful healing property for curing the likes of diarrhea, jaundice and indigestion. People took both ketchup and tomato pills in the hope of feeling better but the medicinal value of tomato-based medicine collapsed in 1840 after many tomato pills were found to be fraudulent. A shame really...

If you plan on making Egg Nog go easy on the nutmeg sprinkle. Four or more teaspoons of the stuff can cause mild hallucinations and your limbs to warm without warning. Chances of nausea, dizziness and difficulty urinating, but don't worry, it's only in extreme cases.

Honey. It makes a wonderful spread, has incredible natural healing powers and even doubles as a great homemade moisturizer but we bet you can't guess what it's made from... a lovely combination of nectar and... bee vomit. Yes, we did say bee vomit. Honey is also the only food with an eternal shelf life. It won't rot and it can last up to 3000 years.

The inventor of the Ice Lolly, California's Frank Epperson, claimed to have first created the frozen pudding in 1905 at the age of 11 after accidentally leaving a glass of soda and water with a mixing stick in it on his porch during a cold night - something that is not 100% proven.
What is proven, however, is that he did patent the concept of "frozen ice on a stick" in 1923, something the world over is grateful for.

Ever wondered why peppers are hot? It's because of capsaicin, a chemical compound, that tricks your sensory nerves causing you to feel like your mouth is being burned. Ouch.

 
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Willits, CA 95490
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