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April 2018



Most of you have heard about, and hopefully embraced, the locovore movement . Surprisingly, this shift toward buying items produced close to home is a phenomena which has spread across the United States, as folks are becoming aware of the benefits of knowing from where their food is coming. This is the message on the “local first” banner but there are other reasons to embrace this trend.

Every day, Mariposa Market and all other businesses in this town are approached by various schools, sports groups, arts and music venues, and numerous humanitarian groups to help their causes by providing money, gift certificates, or donations of food or other goods. We love to be supportive but as we adjust to times of more frugality, we are not able to give as we have in the past. Those of you who do a lot of shopping at Amazon, Costco, Trader Joe’s, and other big box stores need to realize that the few dollars’ worth of savings you obtain by spending your money at these places means that your local businesses will not be able to support community projects. It always seems good to get “a deal” but today’s personal savings means that your community suffers. We have had to cut back on the number and monetary value of our donations because we can no longer afford it. Think about the fact that most businesses in Willits have seen a 30% drop in sales in the past year and several have folded altogether. Unless you are hurting financially, we ask you to be more aware of the implications your shopping trips to Ukiah or Santa Rosa or Amazon have to our very small town. To face the challenges ahead and save our small businesses from failure, please shop locally and keep our town vibrant and functional. We can do this if we think less individually and buy with a sense of cooperation and community. We all win in the end and it will feel good too.

What’s New at Mariposa Deli?

By Gloriann


We are featuring many new and exciting things in the Mariposa Deli. As we strive to have a variety of options for our customers with dietary restrictions, our Soup du jour, which is made fresh daily, right here in our own kitchen, always features both a meat and vegetarian, or vegan option, and most of them are also gluten free! Our cold Quinoa Salads are so refreshing and packed with nutritional goodness. Our Mariposa Made Hummus is flying off the shelf! We exclusively use Mary’s Free Range Chicken in all of our chicken soups and Sandwich Specials, as well as our Chicken Salad. Our American Tuna is certified, sustainable, pole and line caught in the Pacific Northwest (dolphin and turtle safe!), non GMO, tested for radiation and mercury, and hand packed in Oregon. It’s also delicious! Oco Time Sushi is back, don’t miss it!



News from the Front of the Store

By Cindy

We have many new and exciting things happening at Mariposa. We have been making some changes in our Chill section to make room and bring you more options to choose from. We have swapped our smaller frozen meat case into a fridge, and put the frozen items into the larger door freezers. With all the extra room, we are able to carry more fresh meats and seafood for you. Our first case by the water dispenser now has an expanded chicken selection, more pork cuts to choose from, and plenty of room to display the side of beef we get each week from Redwood Meats. We have also expanded the Seafood and Fish selections, and we are offering Fajita Meal Packs; seasoned beef, chicken, or shrimp, along with cut up veggies, for easy meal prep. Soon you will find Mariposa Made items such as Take & Bake Stuffed Peppers, Stuffed Portabella Caps, and Kebabs.

We have also streamlined our cheese case, so we have more room for Mariposa Made items; look for our delicious Hummus in this case -- the Olive Tapenade Hummus is my favorite-- great with Goat Cheese and a loaf of great Bread.

In our bulk section we have many new offerings as well, including Red Walnuts, new Trail Mixes, and a customer favorite, Turmeric Ginger Cashews from Grandy Oats in Maine (close to my old stomping grounds).

In our deli section we are now offering Turmeric that you can put in your custom Smoothie, and Bacon available to add on to sandwiches! Speaking of sandwiches - make sure to check out our Daily Lunch Specials. We have Biscuits & Gravy available every Saturday morning. We are also offering fresh Sushi from Oco Time, Monday thru Friday after 11:30am. For our Gluten Free and Vegan customers we have many Mariposa Made deli items that fit your style. Look for them in the deli Grab and Go cases - the Gluten Free Carrot Cake is amazing!

In our Health and Beauty Aide section, we have a wide variety of CBD products for a range of ailments, including a new 10MG CBD Chocolate Coin for only $2.99; buy one and add it to your daily smoothie!! Stop by and talk to one of our HABA experts to find a CBD product to fit your needs.

In our produce section we have a great variety of Citrus for your winter pick-me-up. I’ve also heard rumors that Irene's Garden is gearing up to once again start delivering fresh, local produce. Be on the lookout!

We have been doing a lot of things behind the scenes at Mariposa to make your shopping experience even better. This includes cross training our employees so they can help you in multiple sections. As well, we are hiring additional kitchen help, so we can bring you more Mariposa Made options. Of course, we are always working hard at having a stronger presence online to keep you informed of our specials.

Hope to see you soon at Mariposa!

Springtime Goodness

By Amber Thurman

Spring is coming so there’s going to be more delectable produce coming our way, including, at last, some local offerings from our Mendocino Farmers. Unfortunately, we will have limited quantity of certain items such as Pineapples, Honeycrisp Apples, Red Kuri Squash, Peruvian Yellow Ginger, Burdock Root, and Fuerte Avocados.

In spring you’ll start seeing delicious Red and Green Bartlett Pears from Argentina, juicy Tommy Atkins Mangos from Mexico, sweet California Pixie Tangerines, creamy Ettinger Avocados, and delightfully crisp organic Jicama! Turmeric from Hawaii is beautiful! Strawberries and Blueberries from California are arriving daily and the Raspberries from Mexico are extraordinary. This is a transition time and many produce items are still coming from out of the country.

The Food Hub is back in business with a good selection of early greens, including Chard, Kale, and Fennel.

Come into Mariposa Market and find yourself getting lost in the deliciously fresh fruits and vegetables that we have to offer our community.

Cauliflower Tikka Masala


  • 1 medium head cauliflower (about 2 lb.), florets cut into 2-inch pieces
  • 1/2 cup plain yogurt, whole milk or low fat (not fat-free)
  • 1 Tbs. olive oil
  • Kosher salt
  • 1/2 Tbs. unsalted butter, olive oil, or ghee
  • 1 large yellow onion, thinly sliced
  • 1/4 cup tomato paste
  • 3 medium cloves garlic, minced
  • 1 Tbs. finely minced or grated fresh ginger
  • 1 Tbs. garam masala
  • 1 28-oz. can diced fire-roasted tomatoes
  • 3/4 cup heavy cream; more as needed
  • 1/2 cup coarsely chopped fresh cilantro
  • Pinch sumac (optional)
  • Basmati rice or naan, for serving


  • Position a rack in the center of the oven and heat to 425°F.
  • Toss the cauliflower with the yogurt, olive oil, and 1/4 tsp. salt in a medium bowl. Spread the cauliflower on a large rimmed baking sheet. Roast, flipping once, until tender and browned in spots, 22 to 25 minutes.
  • Meanwhile, melt the butter in a large skillet over medium heat. Add the onion and cook until softened and beginning to brown, 5 to 7 minutes. Stir in the tomato paste, garlic, ginger, garam masala, and 1/2 tsp. salt. Cook until the garlic and spices are very fragrant, about 1 minute. Add the tomatoes with their juice, and scrape up any browned bits from the bottom of the pan. Bring to a boil, then lower the heat and simmer while the cauliflower roasts.
  • Add the cauliflower, cream, and half of the cilantro to the sauce. Continue cooking until the sauce begins to bubble, 1 to 2 minutes. Season to taste with salt. If you’d like a milder sauce, add more cream. Serve sprinkled with the remaining cilantro and some sumac, if you like.


Borrowed from Fine Cooking (http://www.finecooking.com/recipe/cauliflower-tikka-masala)


Spring Lamb Sale

We have Local Schmidbauer Ranch Lamb on sale 30% Off through May!


















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Mariposa Market
500 South Main Street
Willits, CA 95490
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