year of Mariposa Madness and 2014 is upon us. It was a good 2013 for us and we
are grateful. Our construction project is almost completed which will result in
a much bigger kitchen, a larger break room, and expanded offices. This will
mean that we are not sitting on each others laps or trying to share kitchen
space that doesnt
exist. We are excited about the project! The customers should benefit as well.
The kitchen will be much more efficient, meaning that soups, salads, and
sandwiches should come out in a much more timely manner. We will offer two
soups every day, (or most days anyway) one a meat based and one a vegetarian.
This improvement is brought to you by our new 4-burner stove where previously
we were cooking on a one-burner hot plate. Plenty of shelving and extra
refrigeration are other added values to our kitchen staff.
we are ever hopeful, the water situation does not look good for this area.
Unless it rains in the next few weeks, we will be out of water in Willits.
Mariposa is making plans to face this possible future. Along with our other
water saving plans, we will most likely have to forego our landscaping annuals,
and close down the customer bathroom. This is not something we prefer to do, of
course, but the bathroom is in constant use and results in an incredible amount
of water being wasted, even with our low-flow toilet. Another possibility is
that we may have to shut down our purified water machine as the water comes
from our city source.
produce department is looking exceptionally bright with its array of gorgeous
citrus items. Satsuma mandarins and Clementines are practically finished, but
new varieties like Page and Murcott are starting to show up. We have some
luscious navel oranges and the Cara Cara oranges have been exceptional.
California Valencia oranges still have the sweetest juiciest flavor but they
are just about out of season. Only Mexican Valencias are consistently available
but they just are not wonderful like Calif. fruit and tend to be watery and
bland. Orlando and Minneola Tangelos are coming into season as well. The
Orlando is a great juicer and is a good substitute for Valencias until
production resumes in late March. Minneola Tangelos are sweet/tart, usually seedless,
and easy to eat out of hand. Meyer lemons are luscious little yellow globes of
produce items worth mentioning are the Bacon avocados , smooth and creamy and
relatively inexpensive. Plus they are from California, not Mexico, like the
Hass. There are fresh blueberries available from Chile. And the apples and
pears still are holding their quality. Be sure to check out the new blue oyster
mushrooms from the Mad Hatter farm in Laytonville. They are beautiful! And, the
tomatoes from C&A Farms in Redwood Valley are a visual delight as well.
new year is a great time to make resolutions on a personal level. We are all
recovering from the stress of the holidays so this is a perfect opportunity to
clean up on a physical level as well as performing some mental flossing.
Practicing mindfulness and dwelling in the present are two important aspects of
the purging of the mind. Make sure you are grateful for all the blessings that
have been bequeathed upon you. Love yourself and your life as best you can. And
staff at Mariposa Market wishes each of you a year of good health, sufficient
wealth, and happiness. We love and appreciate you all and are delighted to call
you our faithful customers. Without your support and inspiration, we couldnt be the community store which we
are. Thank you from the bottoms of our hearts.
Valentines Day Traditions
Valentines Day will soon be approaching and
Mariposa has some lovely chocolates, wine and other delicacies that would make
a special someone very happy! Between
the Seattle Chocolate Truffles, Gregory Grahams
Syrah, and all the fabulous finds in the gift department, youre
bound to find something. Theres
always Roederer and Scharffenberger champagnes if youd
rather go with the bubbly!
Heres some interesting tidbits about
Valentine Day including traditions from faraway places:
The poets of Britain have probably penned the majority of
the best-loved romantic verses associated with Saint Valentine. Different
regions of the nation celebrate their own customs to honor this day, although
the sending of cards and gifts of flowers and chocolates is standard procedure
throughout the entire country. One uniform custom is the singing of special
songs by children, who then receive gifts of candy, fruit or money. In some
areas, valentine buns are baked with caraway seeds, plums or raisins.
The Danish valentine card is known as a "lover's
card." Older versions of this greeting came in the form of a transparency
which, when held up to the light, depicted the image of a lover handing his
beloved a gift. One custom in Denmark is for people to send pressed white
flowers called Snowdrops to their friends. Danish men may also send a form of
valentine known as a gaekkebrev (or "joking letter"). The sender
of this gaekkebrev pens a rhyme but does not sign his name. Instead, he
signs the message with dots...one dot for each letter in his name. If the lady
who receives the card guesses the name of the sender, then she is rewarded with
an Easter Egg later in the year.
In Italy, Valentine's Day was once
celebrated as a Spring Festival, held in the open air, where young people would
gather in tree arbors or ornamental gardens to listen to music and the reading
of poetry. However, over the course of the years, this custom steadily ceased
and has not now been celebrated for centuries. In Turin, it was formerly the
custom for betrothed couples to announce their engagements on February 14. For
several days ahead of time, the stores would be decorated and filled with all
manner of bon-bons.
Most Valentine's Day cards (83%) are purchased by women.
However, the number of cards purchased by men (currently 17%) is gradually
rising, thought by some sources to be due to the fact that men often purchase
two cards for their significant others...an amusing one and the obligatory
romantic one which they believe is expected of them.
Half of all consumers prefer to receive a humorous
Valentine, followed by a romantic greeting (31%) and then a more risquι
form of card (8.2%). More than one-third of women (36%) and 26% of males prefer
to receive a romantic Valentine. 13% of males prefer a more sexy Valentine,
whereas only 3.5% of women prefer this variety of card.
February 14 is the most important holiday for florists,
accounting for 32% of annual sales.
California produces 60% of American roses, but the vast
majority sold on Valentine's Day in the United States are imported...mostly
from South America.
36% of males and 28% of females put off their Valentine's
Day shopping until February 14 or the day before...64% of consumers will plan
to do their shopping a week or more prior to the date.
Approximately 3% of pet owners will give a Valentine's Day
gift to their pet.
Alexander Graham Bell applied for his patent on the
telephone on Valentine's Day in 1876.
Info from novareinna.com
Organic Always GMO-free?
a great question. The answer is usually. Buying 100% organic, certified
organic and USDA organic labeled products is usually the easiest way to
identify and avoid genetically modified ingredients. The U.S. and Canadian
governments do not allow companies to label products 100%
/ Certified organic if they contain genetically modified
foods. To wit:
organic: Must contain 100 percent
organically produced ingredients (excluding water and salt). This is the only
label that certifies a completely organic product and no GMO ingredients.
Organic / USDA Organic: At least 95 percent of content is
organic by weight (excluding water and salt). The 5% remaining ingredients must
consist of substances approved on the USDAs National
List. GMOs are not on this list, so USDA Organic products are also
usually GMO-free. For verification, consult the following sources:
National Organic Program overview page
National List of Allowed and Prohibited Substances
I looked over the USDAs list and it is quite extensive. Be
prepared to scan it carefully and be surprised by some of the things you will find.
Organic 101 blog
A 2011 USDA policy memo in response
to confusion over GMOs in organics
The National Organic Standards Board
Policy and Procedures Manual
Made with Organic:
Up to 70% of the ingredients are organic. These products can NOT carry a USDA
organic label and are NOT typically GMO-free.
USDA certification requires at least 95% of content to be organic, and a GMO ingredient
be included in that 5%, then USDA Organic is GMO-free, right? Not always.
Depending on the product, sometimes there are tiny loopholes.
Barry Estabrook (author of Politics of the Plate) in this excellent
article: The casings for those tasty USDA
Organic sausages can come from conventionally raised animals that
have been fed antibiotics (or GMO-laden corn). The hops in your favorite
organic beer can be sprayed with all manner of chemical
pesticides and fertilizers.
loophole list also includes two far more common ingredients: non-organic
cornstarch (which is long overdue for removal from the acceptable
list, considering how many sources of organic cornstarch
are now readily available to commercial food manufacturers), and soy lecithin
(though only one form of soy lecithin is allowed, and only when an organic
option is not available).
are these organic loopholes possible? Typically its because there is no readily
available, commercially manufactured organic option for that particular product
says Barry: The
National Organic Standards Board (NOSB), which has the power to determine what
materials can, and cannot, be used in organic production, too often weakens
regulations in the face of intense lobbying by corporations who are more
interested in the higher profits conferred by the word organic
than in strong and meaningful standards.
just remember how much Monsanto, et al has invested in corporate lobbying
rigid organic certification procedures, organic certification is about the process
of growing food, not about the actual resulting food. There
is no testing process for organic ingredients, so there is a chance that GMO
contamination could occur.
sadly, GMO contamination can happen any number of natural ways:
Via cross-pollination between GMO and non-GMO crops,
From trace amounts of GMO ingredients found in animal feed
From seeds traveling by wind or by migratory birds that take root in the soil
of an organic farm
From ingredient suppliers that co-mingle various sources.
more sobering is the potential contamination from genetically engineered
Kentucky Bluegrass. This grass is used in animal forage
including grass-fed animals. Now that Kentucky Bluegrass
has been genetically engineered for RoundUp resistance, not only does it
contain genetic material that is no longer natural, but it can be heavily
sprayed with RoundUp to remove weeds. And because grass spreads rapidly, its only a matter of time before this
becomes the next superweed.
but not least, contamination
can also happen when it takes nearly three years for a
manufacturer who illegally uses the term organic in
their labeling to be noticed, reported, investigated, and forced to amend their
label. The oversight of organic manufacturers falls
far short of assuring standards are met.
USDA Organic / GMO Free
explained above, buying USDA Organic is by no means a failsafe. However at this
point in time, USDA Organic remains one of the best and most
easily-identifiable ways of assuring that you are eating GMO-free foods most of
to take it one step further? Buy products that are also certified by the
Non-GMO Project. The certification process behind this label is currently the
best possible way of assuring that you are eating GMO-free food (though bear in
mind, not all of the products bearing the Non-GMO Project label are organicfor
the best of both worlds, chose products that also include the USDA Organic
however, just like organic certification, the word usually
once again comes into play: the Non-GMO Projects website clearly states that its
label does not guarantee a product is 100% GMO-free, because contamination is
an ever-growing threat. So what does the label really mean?
Free Certification Process
you see the above label on a product, it means the producer took additional
time, effort and money to go through a certification program similar to the one
used to obtain organic certification, only its designed to focus on GMO-free
initially by retailers, the Non-GMO Projects Product Verification Program (PVPs) core requirements include traceability,
segregation, and testing at critical control points.
Compliant products bear the Non-GMO Project Seal shown
above indicating that the product has been produced in accordance with the best
practices of the Non-GMO Project Standard.
GMO Free Labels
you see a GMO free
label on an organic product, how does it compare to
certified organic or certified Non-GMO Project standards? Hard to say. Because
there is no certification program associated with this label, it is simply the
word that all fields, ingredients, processes, and storage avoid contact with,
and contain no genetically modified ingredients. This doesnt mean this label isnt valid; sometimes producers cant afford the cost of becoming
certified organic or certified through the Non-GMO Project, and thus use this
label as a sign of good faith. And because so many consumers dont know that Certified Organic = GMO
free, it can be a more obvious and affordable way of letting customers know. No
label in sight? Sometimes you need to read the fine print: some manufacturers
include a little GMO free icon, but they do include the words we dont use genetically engineered
ingredients (or similar wording) on the back of
versus Certified Naturally Grown
the USDA Organic program started in 2002, many small farms were forced to make
a difficult choice: either, pay high certification fees and complete mounds of
paperwork to become Certified Organic,
or give up using the word organic
to describe their produce and/or livestock. Believing that
neither choice was very attractive, a group of farmers created Certified
Naturally Grown (CNG), to provide an alternative way to assure their customers
that they observed strict growing practices. Their methods include using
natural biological cycles incorporating a careful balance of
micro-organisms, soil flora and fauna, natural pollinators, plants and animals
to create a sustainable farming system. The resulting
products meet and in some cases exceed the USDA standards but do not carry any
of the official government approved organic seals. CNG now consists of more
than 500 member farms in 47 states and growing.
Product Labeling Terms
labeling terms such as Natural, Cage Free, Free
Range, Certified Humane (raised and handled), Vegetarian Diet, Fair Trade, and
Locally Grown have no direct relevance to whether a
product is GMO free (genetically modified vegetables can and do get used in
animal feed sometimes
particularly corn fed to pigs, cows
Even Longer Story Behind GMOs and Organics
excerpts from The Organic and Non GMO Report website)
have a product certified as organic, a producer/manufacturer/farmer must
undergo third party verification to ensure that the requirements of USDA
National Organic Program are met. These requirements certify the process of
growing the crop (they do not test the resulting crops/food). Processes that
are reviewed include:
All production methods which
must be free from most synthetic chemicals (e.g. pesticides, herbicides &
fertilizers, antibiotics & hormones), genetically modified organisms,
irradiation, and use of biosolids;
which must be free from synthetic chemicals for generally 3
or more years;
Storage procedures producers must keep strict physical
separation of organic products and non-certified products
On-site inspections producers are subject to initial (and
sometimes subsequent) inspections.
certifiers want to ensure that GMOs are not used in organic products, but
getting 100 percent verification that all substances are non-GMO may not be
possible. Apparently the effort is significant, and requiring 100 percent
verification could grind a processors operation to a halt. Due to a lack of guidance from US
National Organic Program (NOP), organic certifiers have developed their own
methods to address GMO challenges posed by non-organic ingredients (for that
<5% of non-organic ingredients allowed in foods labeled organic).
Tilth Certified Organic and CCOF developed flowcharts or decision
trees to evaluate the GM status of
ingredients. Quality Assurance International (QAI) developed a GMO Declaration
that it asks clients to submit to verify the non-GMO status of ingredients.
Gwendolyn Wyard, Oregon Tilths
processing program reviewer, The problem is that organic
is a process certification. Were asking whether they use GMOs, not
whether there is GM DNA or protein in the final product.
the non-GM status of some ingredients can be challenging. For example, the
supply of the ingredient tocopherol/Vitamin E has been controlled by one or two
companies who collected soybean oil from many co-mingled sources. Oregon Tilth
requires that tocopherols come from an identity preserved, non-GM source, but
Quality Assurance International (QAI) does not require an IP (identity
preserved) tocopherol, says Jessica Walden, QAI technical specialist. Instead,
QAI developed a GMO Declaration
to address questions raised by the NOPs rule on genetic engineering. The
declaration describes QAIs
policy toward GMOs focusing on three categories:
When a product is a non-organic agricultural ingredient such as cornstarch, in
order to qualify as non-GMO in Organic and
Made with Organic
categories, the original organism that produced the
ingredient must be non-Genetically Modified.
2) When a product is a non-organic
non-agricultural ingredient, such as flavors and colors, the product must be
free from Genetically Modified DNA or proteins.
Lastly, if microorganisms such as citric acid are used, the microorganism must
be a non-GMO.
the declaration, the supplier must highlight measures taken to verify their
non-GMO claim, such as QAIs
GMO declaration has streamlined the response from suppliers for GMO
documentation. Instead of receiving various GMO statements, QAI has its clients
submit the GMO declaration. Reading all of this, you gain a new respect for
farmers who not only buck the industrial farming system by going organic, but
by their perseverance in navigating the volumes and diverse methods of
Eat well and thrive!!
Excerpts from Is
Organic Always GMO Free, GMO Awareness,
Holiday Skin Care
During the winter months, and with
all of the celebrating of the holiday season, our skin can start to look less
than lovely. I found some DIY facial care recipes to share from Esthetician
Joanna Vargas (http://joannavargasnaturalbeauty.com/). Im
looking forward to trying them!
Moisturizing Face Scrub
Blend 6 teaspoons grape seed oil, 2 drops rose oil, 1
teaspoon warmed honey, and 5 teaspoons ground almonds to form a paste.
Clarifying Face Scrub
Mix together ½ cup plain yogurt, ½
cup cornmeal, and Ό cup grapefruit juice. Refrigerate to
Mash half a ripe avocado; add ½
cup plain yogurt and Ό cup honey. Dab on lightly (with a sea
Combine 3 tablespoons aloe vera juice, 1 tablespoon aloe vera gel, and 2 drops
rose oil. Apply with a cotton ball all over face or area of concern.
We recently received news that the
Laytonville based lavender farm, Harvest Moon Farms, has closed for business.
Due to weather related crop failures for the past two years, the business has
suffered. We are sad to see them go, and will miss the wonderful, high quality
lavender oils, salves, and hydrosols that we sell in the store. Weve placed a large final order with
them, so will carry the products until this stock is depleted. We wish the
owners KC Chamberlain and Martha Betz all the best in their future endeavors!
Customer Suggestion Box
Gluten Free Cafι Chicken Noodle Soup: It will be in soon!
or MacEvoy Organic Olive Oil from Petaluma:
We are researching this item.
Baking French Butter Cookies with Almonds:
We will keep these available all year long!
Should Taste Good Chips, Kim Chi: Waiting
for non-GMO Certification.
put the deli and gift section in the building next door (the old store) and
expand the deli, then move the bulk section to the old deli area and expand
it: Unfortunately this idea just isnt
feasible at this time (unless youre willing to front us $250,000!). Many things could be better, but we have to
work within our budget and we owe a lot on the new building. We just cant
accrue any more debt.
wants us to know that true love is HERE and it is all we need! Thank you for your words of encouragement.
Smoothies, large and small: Odwalla
is a Coca-Cola product and we no longer carry it.
Mushroom, Spinach & Salsa Tamales with 2 Cheeses: We will look into carrying this flavor.
Valley Bread: At this time, there is
no room in the freezer for new product.
Cow Cream on Top Yogurt, Plain: We
will look into carrying this.
Almond Milk: We will look into the
product, as well.
Benoit Yogurt: We have tried many
times to carry this product with no success.
Its very expensive with a deposit and
we have no way to return the used ceramic jars.
Peppermint Tea: We have it!
Coconut Chips: We will bring in the
original toasted flavor.
Gone Crackers, Caraway Crackers: We
will bring them in and give it a try.
Powder (in bulk) that is milder: We
apologize for the heat, however, a milder version is not available.
Quinoa in bulk: It was replaced by
the Tri-Color. The Red Quinoa is
available in 25lb through Special Order.
Beans in bulk: There are not
available through our distributor.
use Alvarado Multi-grain or Rudis
Organic bread on Mariposa made sandwiches: We hope
to use a local bread source soon, when they are up and running in their new
location. We have a
large clientele who love the Cousteax bread.
Always feel free to buy a loaf of your favorite bread,
bring it to the deli and we will make your sandwich your way (with the cost
adjusted, of course).
One thing that influences our health is the everyday world
in which we live. I am not just talking about basic necessities like food,
shelter, and water, but more the state of the world in a larger sense. Globally
we are bombarded with things we cant really influence. However, we feel the
consequences all the same. In this New Year I am personally reminded that I can
have an impact on my own everyday world by practicing certain universal laws
that keep my own life in balance. Generosity is the practice that comes to
mind. There are many ways to be generous. It feeds the soul. Its an action
that can influence not only the way you feel about yourself, but affects others
in positive ways you may not even understand.
And, trust me, what goes around, comes around. Sounds like a clichι,
right? Try it; it feels healthy! In the words of Bob Marley In the abundance
of water, the fool is thirsty.
Crab Days in Mendocino County
has arrived and what better way to usher in a new year than a bottle of wine
and some fresh crab. Crab is currently
in season and available. There are
several wines that pair well with crab including Riesling, Sauvignon Blanc and
a Pinot Gris. McFadden winery makes a wonderful Riesling that is better if the
crab is warm and served with butter. We
have a Pinot Gris from Cesar Toxqui cellars in Hopland that pairs nice when you
have chilled crab. A Sauvignon Blanc is
also a wonderful choice. We have several
available here. In the cooler we have
Chance Creek 95470 TERROIR made with organically grown grapes and a great price
of $9.09. Also in the cooler is a
Sauvignon Blanc from Simaine winery which is made with organic grapes. It is a crisp, well balanced wine with hints
of fruit and vanilla. Several other
local wineries contribute to our lineup of wonderful Sauvignon Blancs. Bonterra winery in Hopland has an amazing
Sauvignon Blanc and also is organically farmed. We carry Husch, Brutocao and Parducci, and for a
sulfate free wine we have a Sauvignon Blanc from Frey winery.
Crab and Wine Days are in January. Many
restaurants and Inns celebrate with specials and events throughout the county
from the coast to the inland valleys.
The centerpiece is the crab cook-off and wine tasting completion at
which 12 Mendocino county restaurants and chefs will make their best crab cakes
and pair them with sips from 22 wineries.
Google Mendocino County Wine and Crab Daysto
find out more information. Barra, a
local winery in Redwood Valley, is having a Rotary Crab Fest on January 25th. Tickets are available at the Mendocino Book
Company for $40.00.
Schleuder, who makes our wonderful salads in the cooler here at Mariposa, is
including a crab cake recipe. Hope you
enjoy. She had Husch Sauvignon Blanc
with her crab cakes and said it was wonderful!
Recipe for crab cakes
2 cups crab meat
cup bread crumbs
2 eggs beaten
Few sprigs Cilantro chopped
1 leek fine dice
3 cloves garlic minced
Ό cup sunflower oil
Ό cup red bell pepper minced
Ό tsp. red pepper flakes
Ό tsp. dry mustard
Ό tsp. paprika
Pinch of salt
½ cup Panko bread crumbs
Heat oven to 300, bake bread crumbs
until rich golden brown. Heat 2 tbsp. oil and add garlic and leeks sautι
until they start to become translucent. Let cool. When
bread crumbs are done, crush until fine powder. Add 2 cups crab meat ½
crushed cup bread crumbs, 2 beaten eggs, few chopped sprigs
Cilantro, sautιed leeks and
garlic, lemon juice, ½ cup minced bell pepper, Ό
tsp red pepper flakes, Ό tsp.
dry mustard, Ό tsp paprika and a pinch of salt and
pepper. Mix together by hand and form 2 to 3 cakes. Heat oil until hot but not
smoking on medium high; take each cake and roll into panko bread crumbs, then
place into hot oil. Cook until golden brown on each side. Serve hot, enjoy!
500 South Main Street
Willits, CA 95490