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January 2019




Every year, as the New Year approaches, our thoughts drift to possible resolutions. The New Year stands before us like an open book with blank pages. It is up to each of us, individually, to fill it in with the most worthwhile of possibilities. What are the most popular New Year’s resolutions?

Exercise more. (38%) This could be one of the most important thing you can do for your health. Today on the radio there was a news piece about how exercise is about the most significant thing you can do to improve your body mass and weight and lends to a healthier mind and body.

Lose weight. (33%) Hand in hand with the above, a diet which you feel you can actually stick to is more important than the type of diet you choose. Losing weight really helps you to feel better about yourself. It takes will-power and determination, but you know that.

Eat healthier. (32%) With Mariposa Market to help you make choices, you should have no excuse but to give yourself the gift of good, clean food. This doesn’t mean organic cookies. This means fruits and veggies that give our bodies the very best nutrition available. Remember you wouldn’t put funky gas in your vehicle, so don’t neglect to fuel your body with something really nourishing.

Take a more active approach to health. (15%) This means to fully engage in what and how you eat and how much you exercise. Try to sustain yourself through times when your will-power weakens.

Learn a new skill or hobby. (15%) Come on, give yourself a chance. I started taking a French Class by a phone app called Duolingo last year and just by doing 15 minutes each day, I have made remarkable progress. At least, next year when I go to France I will know enough to get around. It’s fun too, and challenging.

Make this your best year yet. Work on any negativity you would like to get rid of by focusing on the quality of your thoughts and training yourself to feed only the positive into your brain. It’s like eating healthier, only it’s thinking healthier! Enjoy your progress and have a wonderfully fulfilling 2019.

The Preservation of Medicinal Plants

Goldenseal has had a long history of medicinal use. It has been traditionally used by Native Americans for everything from pneumonia, TB, heart disease, cancers, antiseptic for snake bites, ulcers, eye and mouth inflammation, to insect repellent when mixed with bear fat. Goldenseal quickly became popular by the European settlers when they discovered its multiple valuable uses. By the first half of the 20th century, Goldenseal had a huge increase in popularity and was steadily over-harvested and eradicated. Over the last century Goldenseal has been practically annihilated, not only due to over-harvesting, but also because of habitat destruction, including deforestation.

Though efforts have been made to slow down the risk of extinction, national and international demand for Goldenseal have continued to rise. This demand has, unfortunately, led to the root becoming unavailable for some supplement companies to ethically source the root. We were just notified by Herb Pharm, a company we carry, who has been making high quality herbal extracts since 1979, that they will be temporarily discontinuing their products that contain Goldenseal. Until they are able to acquire enough raw material that meets their strict sourcing standards, they have chosen to suspend the manufacturing of some of their top selling tinctures such as ‘Golden Echinacea’. We still have Goldenseal capsules and tinctures available by Eclectic Institute as well as our Mariposa Market Brand. We carry Goldenseal powder in bulk from Starwest that we now keep in the back, so ask our staff and they will be happy to help you.

Goldenseal is now highly at risk for becoming an extinct species, and so its future availability for medicinal use is uncertain. Unsustainable wildcrafting must end, so the plant can have the ability to replenish in the wild. Currently farms growing Goldenseal have become the only sustainable way of cultivating and propagating the plant. It is, however, a slow process and can take up to five years before it can be harvested for commercial medicinal use.

There are organizations who are trying to help, like the United Plant Savers, whose goal is to protect native plant medicine and their native habitat. Through education and perseverance, Goldenseal hopefully will be available, abundant, and renewable for generations to come.

Customer Suggestions

Namaste, full line of products. They are far superior to Pamala’s products: We will consider bringing back a few of the Namaste selections. It doesn’t sell as well as the Pamela’s.

Kraut Shots, please bring them back: Kraut Shots were a very poor seller, so we chose to discontinue them. We will consider bringing back a few of them.

Cyrus O’Leary’s Graham Crumb Crust: Sorry, too many artificial ingredients, not Non-GMO, or organic.

Frozen Calif Rice Cauliflower: Yes, we will order this to come in by 12/10/18.

Pamela’s Bulk Pancake Mix/Flour: This is a direct pick-up from Pamela’s, so we will look into the logistics of getting it into our bins.

Siete Lime Chips, these are delicious, grain-free tortilla chips: This brand has been on our radar. We will be carrying this item soon.

Small packages of Matcha Powder. They are single serving, great for staying awake at the wheel! I used to buy them regularly-not there now. Thanks! These were originally a trial run. We will be bringing some more in ASAP.

Teecino-all varieties: We agree. Look for it soon on our shelves.

Can you carry Jovial Eikorn Non-GMO Wheat Flour? We have carried this Eikorn flour in the past. It was not very popular. It can be special ordered with a discounted case price.

Breakfast Sandwich, too much bacon: We tried breakfast sandwiches without bacon and they were very poor sellers. You can remove the bacon if there is more than you prefer.

Protein Boxes in the fridge, like they make at Starbucks. Hard-boiled eggs, cheese, nut-butter with apples…: This is a good idea, except for the apples, which will brown pretty fast. We discussed this as a possibility, but we need to work on it to perfect the idea.

Daiya Cheese in the Deli: We have it!

I support your bag program. Also, I was wondering if you order less bags now than in the past? It might help your customers to know: We significantly lowered our bag purchase, which we feel great about- not because we are saving $$$, but because we hope we are helping to save our oceans!


I think the Deli should have frozen peaches for the smoothies: We will try, season permitting. A new smoothie is being created!

Organic Valley – or any other organic parmesan cheese: We are looking into this.

Applegate frozen Turkey Sausage: We are looking into this item.

LUHV Black Bean, Plantain, Poblano Pepper Burger. I would buy these all the time. Best veggie burger I’ve ever had: This is unavailable through our distributors. We are sorry.

Hemp I Scream, please bring back the Jasmine: This is on order. The company does not have a consistent delivery system yet, so they drive it from Colorado. They try to deliver every 3 months. It should be stocked by 12/7/18.

Equal Exchange, you should carry all their products, they’re organic: Although EE is a great brand we have had mixed results with their products. Check out our candy and hot cocoa in this brand. In general, they are slow movers.

Manischwitz Matzo Meal, or sheets of full crackers: We are attempting to put Matzo crackers on the shelf, but our distributor has been out of stock. We’ll keep trying.

Deli cooler sandwiches, salads, and breakfast, too meat happy: The meatless breakfast sandwiches were very poor sellers. People love meat! You can take the bacon off. We do have many meatless options.

Use GF breadcrumbs in the meatloaf please! Gluten-free breadcrumbs are really expensive and would increase the price. We do have a Meatless Loaf from Boontberry made with nuts and is very tasty.

Please keep the soy protein & rice syrup out of the Tuna Salad, etc. I no longer buy these things because of these additions: Can you imagine trying to satisfy every customer? We’d like to, but it is just impossible. Many people love Veganaise. If we switch we will have numerous complaints. We’ve tried a few mayos before settling on this one.

Winter Vegetable Ideas

George Hedgepeth

Winter time is upon us, and it is a great time for certain vegetables to appear on Mendocino menus. Some winter vegetables are a bit neglected in the current culture, but that need not be the case. It is a great time to try some meals featuring some of the cold season produce at Mariposa. Three examples available now are Daikon, Parsnips, and Rutabagas.


This white taproot is tasty and versatile. It is crisp, and tastes much like more familiar radishes except it is generally milder. Daikon (also called Satsuma radish and Mooli) may be enjoyed raw, stir fried, braised, or even fermented. It is a very popular crop, eaten regularly from Korea to Pakistan.

Nutritionally, it is low in calories. It is quite high in fiber, vitamin C, and the digestive enzyme Diastase. Because of this, it makes a great snack for those trying to lose weight. The root is the most used part, but the tops are an excellent spicy green with high vitamin A content.


This was once a far more used vegetable than it is now, and its use was documented as far back as classical Greece. Before the widespread introduction and acceptance of the potato, the parsnip was the most commonly eaten non-grain carbohydrate in Europe. Nutritionally it is high in vitamins and minerals (most notably potassium), soluble and insoluble fiber, and a variety of antioxidant compounds.

On the dinner plate, parsnips are delicious prepared in several ways. They are similar to carrots, but with a sweeter and more aromatic nature. Raw, they can add a lot of flavor to a veggie tray or slaw. They are outstanding in a rich beef stew or pot roast as well.


This large, dense, cream colored root is a cross between a cabbage and a turnip. They are widely used across northern portions of Eurasia, and seem to have a different name in every area they are found. Often called Swedes, or Neepies in Scotland, they are a productive crop that can thrive with short, wet growing seasons and cold weather. They are a rich source of many nutrients, such as Beta-carotene, manganese, potassium, thiamin, B6, calcium, phosphorus, and magnesium. Two cups of cooked rutabaga exceed the minimum recommended value of vitamin C.

Rutabagas are sweeter than turnips and can be sliced and eaten raw. They are probably most often boiled and mashed, sometimes mixed with potatoes. They can also be roasted or braised, julienned in casseroles, or used as part of the filling of Cornish pasties. Some people find them bitter, and that is indicative of a gene which affects the human bitter receptor. The rest of us may freely enjoy them!


Stacey Fiori

Today, we can easily find a vast assortment of winter’s most prominent fruit family, the genus Citrus, in stores, fruit stands, and even roadside. The states of California and Florida have invested fortunes and built economies on cultivating citrus trees. American’s expect oranges, lemons, limes, and grapefruit to be available to them year-round. But, what do we really know about their origins?

There is some debate as to the beginning of citrus fruits. Sources state three original species (citron, pomelo, and mandarins), while others declare there were five – the previous listed plus small flowered papeda (limes) and kumquat. Not up for debate is the fact that, due to nature’s plan or man’s interference, the innumerable varieties of citrus are all derived from those three or five “ancestral” fruits. The Citrus family is basically made for hybridization as one species can easily reproduce with another (think Meyer Lemon). They are also highly prone to viable mutations as seen in the Blood Orange and Bubba’s Hand.

One exciting aspect of citrus fruit is the seasonal progression. It seems like something new finds its’ way into Mariposa’s produce department every week or two. The first citrus to reach our baskets are always the Satsuma Mandarin, whose lineage is well documented in China, but came to the US via Japan. Mandarins are generally smaller, flat fruit with thin, red-orange skin. Modern day favorites are Satsuma, Clementine, Tangelo and many types of Tangerines. They are easily grown in many different climates on small, compact trees. Mariposa’s prized Satsumas come from Side Hill Farm in Placer County.

Lemons have long been prized in Rome for their healing properties and health benefits, in addition to their amazing fresh smell, cleaning abilities, and flavor enhancement. The first citrus introduced to Europe, the citron, arrived sometime around the 4th century BC. Next to appear was the lemon, but this treasure took almost 1,000 years to reach the Mediterranean. Invading Muslims were thought to have brought sour oranges, limes, and pumelo into the lands they conquered and occupied during the 10th century crusades.

Yet it took Florida less than 500 years to go from orange free to the second largest producer worldwide (70% of US total) and California less than 150 years to build a major economy on citrus production. Though first introduced in California during the Spanish missionary movement, citrus wasn’t cultivated on a commercial level until 1840. With the introduction of the navel orange in 1870, the citrus market became a key player in the state’s economic development. Navel oranges produce no seed, thus sterile; grafting is the only means of reproduction. Riverside, California is home to a state historical landmark, a 145 year-old producing navel orange tree that is the “mother” of nearly all the navel orange trees in California.

Mariposa is fortunate and proud to bring our customers a gem in the navel orange arena. One of our winter highlights is the heirloom navel oranges grown by Greg Gebhardt, in Orland. The Washington Heirloom navel is the same fruit that fueled California’s growth almost 150 years ago.

Today’s oranges, even organic varieties, have undergone intentional hybridization to increase color and productivity, giving little regard to taste. So, if you’ve forgotten just how refreshingly juicy a REALLY good orange can be, stop one of us in the produce department and ask for a sample of Greg’s oranges. We will gladly indulge you!



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500 South Main Street
Willits, CA 95490
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